Amazon launches a $4.99-per-month ‘personal shopper’ service for men’s fashion

Amazon is introducing an individual shopping service for men’s style. The service, now available to Prime members, is a growth of the existing Personal Consumer by Prime Closet, a $4.99 monthly Stitch Fix competitor, originally focused on ladies. With Personal Shopper by Prime Wardrobe, an Amazon stylist picks a selection of style products that match a client’s style and fit preferences. These are then delivered to the customer on a monthly basis for house try-on. Whatever the client does not desire to keep can be returned using the resealable bundle and the prepaid shipping label supplied.

At launch, the brand-new males’ personal shopping service will include brands like Scotch & & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, Goodthreads, and more– a mix of both Amazon’s own internal brand names and others. In total, Amazon says Personal Buyer by Prime Closet will use numerous countless men’s designs across more than a thousand different brands.

The service itself is comparable in lots of ways to Stitch Fix, as it likewise starts clients with a style quiz to personalize their regular monthly fashion selections. Also, like competitive style membership services, customers can reach out to their stylist with particular requests– like if they need professional clothing for a task interview, for instance, or some other celebration where they may want something outside their usual interests.

However unlike Stitch Repair, which charges a $20 “stylist charge” which is later on credited towards any products you pick to keep, Amazon’s individual shopping service is a flat $4.99 per month. Another difference is that the Personal Shopper service will notify you ahead of your delivery to examine their picks. You then select the as much as eight items you wish to receive, instead of waiting on the surprise of opening your box.

Before today, Amazon had used men’s style in its try-before-you-buy Prime Closet product selection. But that service simply allows Amazon Prime members to request particular fashion products for home try-on, instead of paying for them upfront then returning what doesn’t work. To date, Prime Closet’s most significant downside has been that many of the style products discovered on Amazon aren’t qualified for home try-on, particularly a lot of those from the most sought-after brand names.

However, Amazon declares it does not things Prime Wardrobe with only its own brands. The company states less than 1% of its total choice of brand names within Prime Closet are Amazon-owned. (Naturally, that portion may be greater in packages consumers get from their personal buyer, sometimes.)

Amazon also says countless consumers have used the house try-on alternative offered by Prime Wardrobe and ” numerous thousands” of consumers have developed style profiles within Personal Buyer by Prime Closet considering that its 2019 launch.

However, just “tens of thousands” of consumers today use the Individual Shopper service on a regular monthly basis.

That means Prime Wardrobe is no real danger to Stitch Repair at this time if making a comparison purely based on the number of paying customers.

StitchFix has had longer to ideal its model and fine-tunes its insights, which has enabled it to grow its active customer base to 3.5 million. That figure is up 9% year-over-year, as of the business’s most current earnings reported earlier this month. More just recently, Stitch Fix benefited from the pandemic– after it got through its initial backlogged orders– as consumers sought to change their design from businesswear to activewear.

Guys’ activewear had been especially in need, which is possibly a pattern Amazon had also seen ahead of the launch of its brand-new service.

While home try-on by means of Prime Closet is readily available today in the U.S., U.K., Germany, Austria, and Japan, the Personal Consumer by Prime Closet subscription is currently available in the U.S. only. It’s also just available on mobile devices.