Drag-and-drop Ecommerce Tools Are on the Rise

Drag-and-drop software tools from Shogun, BigCommerce, and Wix are examples of services that assist non-technical users to build attractive online stores.

Ecommerce platforms are more or less divided into 3 tiers:

• Business, utilized by big business;
• Practical and easy-to-use, targeted at little and mid-sized organizations, and
• High-performance, used by the most tech-savvy companies.

One might argue that enterprise and high-performance platforms have been the most noteworthy. The former is connected with the largest companies and, for that reason, the most cash. The latter represents more recent methods of software advancement and release that might offer advantages in functionality at a low expense.

However, we ought to not ignore the mass in the middle. There are more e-commerce SMBs in the non-enterprise category that is likewise not ready or capable of utilizing a contemporary, high-performance platform.

For years, e-commerce platform companies have sought to make it simple for this large group of SMBs to present and offer items online.

Current offerings from Shogun, BigCommerce, and Wix show that ease-of-use and absence of coding are still in demand.

Shogun

Shogun’s Page Home builder add-on should have some credit for triggering this round of excellent, visual page contractors. The product is most carefully related to Shopify, one of the leading software-as-a-service e-commerce platforms. But, at the time of writing, Shogun’s outstanding functionality likewise incorporates with BigCommerce, Magento, and Salesforce Cloud Commerce.

Shogun’s Page Home builder is a vital, drag-and-drop tool for lots of e-commerce websites using Shopify or Magento.

Although she will still require to be comfy with using software, a Shogun user will not require coding abilities. Which’s the tourist attraction. Shogun is an essential add-on for numerous Shopify and Magento merchants.

BigCommerce

BigCommerce revealed last month the release of its native visual page home builder that is among the best in the market.

“Page Home-builder offers brands all the tools they need to develop a first-rate e-commerce store, much faster. It also makes it a lot easier for merchants to take their service online for the very first time,” said BigCommerce’s chief item officer, Jimmy Duvall, in an announcement.

BigCommerce’s native, drag-and-drop page builder is built directly into the company’s e-commerce platform.

Like Shogun, BigCommerce’s Page Home builder includes “drag-and-drop blocks” that a user can contribute to a page. These blocks enable a non-programmer to include widgets for “specific products, carousels, text blocks, branded images, and video, marketing banners, [and] purchase buttons.”

This Page Home builder makes it possible for a company owner or designer to create appealing pages on the BigCommerce platform.

Wix

On June 30, 2020, Wix revealed “a prolonged e-commerce service” that rests on the company’s website-building platform.

Even before this statement, Wix was amongst the leaders in visual page-building with a service that had assisted more than 150 million folks to build a site without composing code.

Wix, a platform that has assisted countless non-programmers to get online, now has an e-commerce offering.

The business’s e-commerce tool disappears hard to use than its basic site contractor, helping numerous small companies and solo entrepreneurs launch a viable online store.

Easy Ecommerce

These platforms are just three examples of lots of no-code alternatives for e-commerce business owners.

“In two years, my organization went from just me and my Wix site to 40 employees, my own fulfillment center, and over 22 million dollars in profits,” said Crystal Etienne, founder, and CEO of Ruby Love, which offers female underwears, in a Wix news release.

“From the start, I built my service on Wix and use the exact same design template to this day. As Ruby Love grew, we began to depend on more of Wix’s e-commerce functions like custom-made shipping rules, real-time order tracking, and incorporated shipping labels. The ability to scale my service on a single, comprehensive platform has enabled us to grow faster and larger than I ever envisioned.”

Imperfections

One would hope that every organization utilizing Wix, BigCommerce, Shogun, or a similar would take pleasure in the exact same level of success as Ruby Love. But the drag-and-drop service has a few drawbacks.

• No design warranties. First, using Shogun, BigCommerce’s Page Contractor, or Wix for e-commerce does not ensure a compelling page layout or style. Somebody still needs to do some work. As an example, parallax scrolling (i.e., the background moves slower than the foreground) can be challenging on Wix sites.
• Constraints. Drag-and-drop page builders can’t prepare for whatever a designer might desire. Therefore, the contractors have limitations as compared to the blank slate of custom-made styles and platforms.
• Limited functionality. Drag-and-drop visual page contractors for e-commerce need an underlying platform. BigCommerce’s Page Home builder has the business’s e-commerce engine, as an example.

The functionality limitations of the underlying platform will apply to the drag-and-drop site and will affect its ability to evolve. BigCommerce and Shogun, as examples, use a headless alternative, making it possible to broaden the reach and performance.