Kohl’s Signs Deal With Amazon

Kohl’s has ended up being the newest bricks-and-mortar merchant to sign a handle e-commerce giant Amazon. The United States department store this week exposed that it plans to roll out a ‘clever house experience’ in 10 of its stores, in time for the hectic Christmas shopping season.

Beginning in October, each of the 10 Kohl’s stores picked will have an Amazon devoted space within it that is around 1000 sq ft in size. These areas will offer buyers an interactive and hands-on area where they will be able to engage with a selection of wise house products such as the Amazon Echo, Echo Dot, Amazon Fire TELEVISION, Fire tablets, and more. The goal of the experience will be to display how wise house items, numerous of them powered by Alexa can modernize and simplify so lots of things in the home such as home entertainment, security, and more. The experience will permit Kohl’s customers to touch, feel, and connect with the gadgets prior to they buy. On-hand will be Amazon sales associates who have a deep and comprehensive knowledge of the products and associated technology and they will even be able to be reserved to come to a consumer’s house to set up the items. Kohl’s customers will also have the ability to take advantage of Amazon House Services which provides access to vetted regional service professionals to assist with a variety of jobs from cleansing and double-glazing pipes and CCTV services.

“Our company believes in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our shop experience,” said Michelle Gass, Kohl’s chief merchandising and consumer officer.

“Kohl’s and Amazon share a consumer fixation and we have collaborated to utilize each other’s strengths and deliver great experience customers can just discover at Kohl’s.

“We are delighted to use a distinct new way for customers to try out our lineup of Alexa-enabled Amazon gadgets, find out more about our clever home services from Amazon professionals and then buy those items straight from Amazon– all within Kohl’s stores,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices. “Teaming up with Kohl’s supplies an unbelievable chance to set world-class customer and shopping experiences.”

It’s been a big year of change for Kohl’s. Previously this year, the retailer revealed a series of changes to both its online and bricks-and-mortar operations that will see them open more small-format shops in addition to enhancing their fulfillment network. Kohl’s is one of the U.S.A.’s leading omnichannel sellers with over 1100 shops across 49 states.